As we’ve grown from student start-up to industry leader, these values have proven themselves over and over again. We’re staking our claim to this heritage and extending these values into every corner of our activities, from how we communicate with 440,000 students to how we execute our environmentally friendly initiatives. 

Equitability
Whether it’s our peers or our environment, treating everyone equally creates a force that enables us, as a group, to continue moving forward together, in order to be successful in our current and future projects. This is why the Plans that we provide need to be fair to students while limiting the impact that we make on the environment.

Accessibility
Accessibility means providing a Plan that is affordable to students while ensuring that we do our best to communicate coverage information to increase awareness. We never were a group that believed in sitting quietly in the background. Communication is one of the things we do best, we’ve even won awards for it. Guiding students in the use of the Plan, we continue to update and improve our methods of communicating the Plan benefits. Increasing the use of electronic communication has helped to make Plan information even more accessible each coming year. 
 
Sustainability
We started off wanting to make a difference and we still do. Our involvement in the student community empowers us to make a difference in student health-care and in the environment. One of our goals is to become carbon-neutral by 2011.